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A sales email aims to cultivate new leads and attract customers and clients to your brand. However, if you don’t have the correct information in your message, there’s a good chance those leads won’t respond.
Sales teams can benefit from a universal email signature process that streamlines your marketing and sales efforts. Instead of leads having to search online for your contact information or email responses getting lost in the shuffle, you have a clear, concise, and easy-to-view signature across all devices.
This complete guide will help explain how a strong sales email signature goes well beyond a simple farewell. It is a potential marketing and branding instrument for a positive, lasting impression.
The role of email signatures in sales
The goal of any email in sales is to engage your target audience. Using a sales email signature ensures that the audience knows how to reach you or take action with your pitch. Here are some of the ways streamlining the signature benefits your sales team.
Adds a professional touch
First impressions mean everything. With so many competitors flooding a target lead’s inbox, you want to stand out with a professional and clean signature design.
Not only does a professionally laid-out sales email signature demonstrate your commitment to business, but it also shows you should be taken seriously. It is a small detail with large implications, and you are putting in the effort that clients will appreciate.
Enhances your branding
A bright and shiny logo isn’t the only aspect of a brand that potential customers remember. Consistent elements like fonts, colors, and language also boost the recognition and positive emotions associated with your brand identity.
It often takes salespeople around eight customer touchpoints before getting an initial meeting. When your sales email signature is clear every time you reach out to a potential client, you reinforce your brand. There is a certain comfort level the client will have the more exposed they are to your identity.
Display accurate and concise information
Of course, the best reason to integrate a sales email signature with your sales team is clean, accurate, and easy-to-read contact information.
Your email signature should convey the crucial contact details potential leads can use to respond. These may include your name, title, phone number, email address, relevant links, and other details.
The best sales email signatures incorporate actionable links for setting up a meeting so you can schedule a demo or consultation.
Adds credibility to your messaging
Clients from all backgrounds have to deal with endless spam. You need to differentiate your brand and email message with a well-crafted signature that lends legitimacy to your email.
Adding interactive elements like social media icons or links to your company website landing pages adds credibility to who you say you are. Even cold leads feel safe reading your message and clicking on any associated links.
Boosts your marketability
A sales email signature aids in your marketing efforts. It is a subtle tool where you can incorporate the latest information about promotions, upcoming events, popular products, or essential services.
An excellent example is a link to a short-form explainer video detailing your sales pitch. This clears up potential objections clients may have and helps convince them to act on your brand.
Creates consistency across sales teams
When you operate a business with multiple email accounts, you want all the core information to reflect your agreed-upon brand identity.
Using a formatted sales email signature for your team ensures that all the contact details, CTAs (calls to action), and links are aligned. This consistency improves brand authority and recognition whenever leads deal with multiple sales team members.
Adds personalization
Even with a properly formatted sales email signature, there is still room for a personalized quote or sign-off. Adding a slight personalization helps improve the tone of your sales letters.
Your team will have a way to stand out from the crowd and develop a way to better connect with leads based on their perceived relationship or demographic information. Read more about this personalization from this article on email signature quotes for more advice.
It’s easy to implement
Best of all, an effective sales email signature is not complex to implement across your sales team. Once you create the template or personalize the format, you can use a streamlined email signature manager for any updates.
Key elements of a sales email signature
A strong sales email signature can be as robust or simple as your team requires. However, there are some key elements you’ll want to include to ensure it has the most reach, consistency, and helps support your brand.
- Essential contact details: Always include the name of the individual, position within the company, and relevant contact details. These should be clean and easy to read, so leads know how to contact your team in the future.
- Consider a photo: Having a professional “bio” photo boosts recognition. It lends an air of professionalism and authenticity to your email message because leads will associate your content with a face.
- Social media/website links: Appropriate social media links build trust and offer leads a way to verify your authenticity. Don’t overwhelm with too many links. Keep it simple with a link to your company’s landing page or calendar scheduler and then essential social media icons for evidence of your authenticity.
- Branding elements: The colors, fonts, images, and themes of your brand should be present in your email signature. You want to mirror the brand’s images in each formatted sales email signature, so there is uniformity across all customer touchpoints.
The last thing to always ensure your sales team includes is a unique CTA. You want leads to have a way to take action with your email.
That may be visiting a calendar to schedule an appointment, a download space for a free reader magnet, or anything else encouraging the client to interact with your brand. This is the natural next step in your sales funnel.
Implementing email signatures across your sales team
Getting the most out of your sales email signatures requires everyone on your team to adopt the new formats or templates. You want to approach this task strategically, so the value of this change is clearly communicated to everyone involved. Here is some advice to help you get started.
Communicate the benefits
Start explaining how a sales email signature will benefit the sales team by emphasizing its professional appearance, brand consistency, and the way it builds trust and credibility with potential lads.
Example of an internal email to sellers:
Subject: Increase your sales success with a signature
Dear {{SELLER}}
I would like to take this opportunity to share with you a valuable feature of our company: the email signature.
By using a standardized email signature, you will be conveying a professional and consistent image to your potential customers. This not only creates a professional appearance, but also reinforces {{COMPANY}}'s credibility, conveying trust and reliability.
Start using a standardized email signature today!
SHARED-SIGNATURE-BUTTON
A standardized email signature offers several advantages: Professionalism, Consistency, and Credibility. See more details in this article.
I am available to help with any questions or additional information you may need.
Sales manager.
{{RICH-SIGNATURE}}The goal is to highlight that using a well-formatted sales email signature boosts success rates in sales and lead generation, which directly helps earn more commissions.
Provide clear guidelines
The clearer you are about expectations surrounding sales email signatures, the less resistance to incorporating them on your sales team. Make sure you outline what should be included, like the name, position, format, fonts, color schemes, and other required information first.
The rest of the details should already be included in your email signature templates for sales teams. The individual members only need to fill in their unique info. The rest of the work is already done for them.
Simplify the process
Make the entire process of adopting new sales email signature templates as smooth and easy as possible. Maybe offer step-by-step instructions or provide a sample email with the new signature, so your sales team can simply copy and paste it into their new workflows.
Bybrand offers a way to send bulk HTML signatures to employees, which helps with this process. The easier the transition is to implement, the higher your sales team adopts a quality sales email signature.
Use a company-wide email signature manager
As already stated, consistency is vital when communicating with leads outside the company and with internal documents for your sales team. One of the best ways to ensure this consistency is through a company-wide email signature manager.
Video: Creating a standard signature for the sales team:
You can control the details of your sales email signatures using Bybrand. This tool easily integrates with many of the leading sales enhancements you are likely already using, like:
With a single platform for managing all your sales email signatures, you build more trust with your brand and confidence that your sales team will leverage this new integration.
Bybrand offers several pre-formatted templates that integrate well into your current sales software, such as an HTML email signature for HubSpot.
This saves you time by streamlining your messaging, so your sales team can focus on what matters most—cultivating new and repeat leads.
Offer training and support
As you roll out new sales email signatures, be sure to offer training and support for your sales team. Be available to answer any questions or provide assistance so they can adopt the new templates and resume meeting productivity goals.
Highlight success stories
It always helps to celebrate how well your new sales email signatures are performing in terms of sales. Share stories about customers who appreciate the new signatures or how they are boosting the relationships other sales team members are building.
An excellent first step is integrating UTM tracking links so you can monitor the sales email signatures’ performance. Those insights can be shared company-wide, so your team sees proof of their effectiveness.
Sales email signature templates
If you need some inspiration to help you and your sales team adopt new sales email signatures, consider using any of Bybrand’s highly effective pre-built templates. Here are some reliable examples you may want to personalize with your unique branding.
In this example, you can see a simplified CTA for encouraging leads to schedule a sales meeting:
Or you can change that link into a button that is easier to read and recognize for clients to take positive action.
Bybrand offers sales email signatures in HTML that include space for professional headshots, social media icons, and banner images.
Or, if your team prefers a minimalistic sales email signature, you could go with something as clean as this example.
The possibilities of incorporating a powerful, easy-to-read, and consistent sales email signature are entirely up to your team and branding goals. These examples showcase the versatility of design, so you can find the best possible solution for your target clientele.
Final thoughts
Using a strong sales email signature is an exceptional step in the right direction for enhancing communication, cultivating stronger client relationships, and making your brand much more recognizable so you stand out from the competition.
With the correct contact details in place and a clear CTA, your Bybrand sales email signature becomes a reliable sales tool, so your company experiences higher lead generation, and your team receives more commissions.
Create your first email signature with Bybrand
Bybrand offers the ability to generate, administer, and distribute essential email signatures for your employees.
