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Shopify email marketing makes it easy to connect with your customers through professional, branded emails.
You can send updates, promotions, and personalized messages directly from your Shopify dashboard. It’s simple to use, with templates and tools designed to match your store’s branding.
But one feature often overlooked is the power of email signatures. A well-designed Shopify email signature is an easy way to enhance your campaigns, build trust, and drive engagement.
In this guide, we’ll show you how to make email signatures do more for your Shopify store.
Why your Shopify email campaigns need a professional signature
A professional email signature for eCommerce is a simple way to make your Shopify email campaigns more impactful.
Minimalist email signature example for Shopify email:
Your signature builds trust with your email recipients by showing your name, role, and contact details, which adds credibility. Customers are more likely to engage with a message when they feel confident about who sent it.
An email signature also reinforces your brand identity. By including your logo, colors, and a consistent design, your signature ensures every email feels polished and aligned with your brand. This can help customers remember your business and create a sense of professionalism. It also makes your key store info stand out.
Moreover, adding a professional signature gives you an opportunity to include a call-to-action (CTA) – which is great for marketing.
You can link directly to a store page, a current sale, or your Instagram or Facebook profiles. This keeps the conversation going and directs customers toward more engagement with your brand. When done right, it’s an effective way of turning email readers into buyers.
You could even link to important documents that you want your customers to read.
Finally, a good signature saves time and keeps things consistent. When you sign off your communications with a professional signature template, every email looks sharp. All this without taking any extra effort.
It’s a simple, smart way to elevate your Shopify campaigns and make every message count.
Opportunities with email signatures for Shopify
Whether people open your emails on a mobile or desktop browser, your email signature can be a great way to engage your audience and drive sales.
Here are a few opportunities and tactics to try.
1. Create a minimalist signature for your marketing emails
A minimalist email signature makes your Shopify marketing emails look clean and professional.
Avoid clutter by sticking to the basics: your name, role, store name, and a small logo.
Use simple fonts and limit colors to your brand palette and Shopify theme.
Minimalist signatures are easy to read and won’t distract from your email content. They also load quickly, which is important for customers on mobile devices.
By keeping it simple, you make sure your message is the main focus while still giving recipients a clear sense of who you are.
2. Add chat link in HTML signature
Including a Shopify chat link in your HTML email signature is a great way to boost customer engagement.
Many Shopify customers have questions or need support before making a purchase. A “Chat with Us” link makes it easy for them to reach out directly from the email.
Example of an email signature with a link:
To add one, link the chat button or text to your live chat tool, such as Shopify Inbox or a third-party app. Make sure the link stands out by using a contrasting color or button style.
This small addition can help you build trust, answer questions faster, and turn curious readers into loyal customers. It may be simple, but it’s a solid mark of confidence for prospective buyers.
We all know how important social media marketing is for Shopify stores. So, adding social media icons to your email signature can drive traffic to your profiles.
Customers can easily follow your store, see updates, and interact with your brand. This could help them discover new products, motivate them to purchase, or simply engage more with your business.
Example:
Use small, clickable icons that match your brand’s colors to keep the design professional.
When you use the right email signature generator, it’s easy to add clickable logos for Instagram, Facebook, Twitter, TikTok, etc.
4. Showcase a special offer or discount
Your email signature is a great place to highlight a promotion.
Example of an email signature with banner for a wine store:
Simply add a short line like “Get 10% off your next order – click here!” to grab attention. This unobtrusive CTA can encourage more clicks and conversions without overwhelming the email’s main content.
5. Add a customer review or store badge
If there’s space, you could show trust signals like a customer review snippet, a star rating, or a Shopify badge in your signature.
A positive quote or “Trusted Shopify Store” icon can reassure customers and boost your credibility. Just remember to keep it small and subtle to maintain a clean look.
See also:
- Adding rewards to your corporate email signature
- Best practices for collecting feedback with your signature
6. Highlight your store’s best-selling product
Your email signature can help you showcase your top-selling product.
Add a small image, the product name, and a link to its page. This is a subtle way to promote your store without being pushy.
Customers who are interested can easily click through to learn more.
7. Link to your loyalty program
If you have a loyalty or rewards program, include a link to it in your email signature. Use a simple call-to-action like:
- Join our rewards program
- Earn points on every purchase
Example
This encourages customers to engage more with your store and increases repeat business.
Step-by-step: How to add email signatures in Shopify email campaigns
Adding an email signature to Shopify campaigns is a straightforward process. Here’s how to do it.
Video:
1. Create your email signature
Use a tool like Bybrand to design your email signature. Bybrand offers a large library of customizable templates and an easy-to-use editor. You can choose options specially designed for Shopify stores to make things easy.
Personalize your signature with your name, role, store name, logo, and any additional links like social media or a chat link.
When your design is ready, click to export or copy the HTML code for the signature.
2. Log into your Shopify account
Open Shopify and go to your admin dashboard. Click on the Marketing tab in the sidebar menu. Select Shopify Email from the available options.
3. Choose your email campaign
Now pick the email campaign where you want to add the signature. Click Edit Campaign or create a new campaign if needed.
4. Add the signature to the email template
In the campaign editor, scroll to the bottom of your email template.
Click Add Section to insert a new block. Choose the Custom Liquid option from the menu.
Then paste the HTML code for your email signature into the code block.
5. Save and test your email
Save your changes to the email campaign and your signature is ready to go.
Send yourself a test email to ensure the signature displays correctly. Adjust any styling in the HTML code if needed for alignment or design tweaks.
Conclusion
Although they’re simple to add, email signatures are a smart way to take your Shopify email campaigns to the next level.
With a professional, well-designed signature, you can boost trust, reinforce your branding, and drive more engagement and sales.
With the right email signature generator, adding a signature is easy. And once you’ve got one in place, you’ll see how it helps to grow your brand and create a stronger connection with your customers.
Create your first email signature with Bybrand
Bybrand offers the ability to generate, administer, and distribute essential email signatures for your employees.
