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This article is solely intended for Bybrand customers or people interested in using our email signature management service. But of course, you are invited to learn about our pixel policy on HTML email signatures and how we treat your data.
First, here is a summary of what we are no longer doing and what we do not intend to do at any time:
- We have again updated our privacy policy to note that we will no longer be retargeting or remarketing the email addresses of our customers who sign up for the trial period.
- No spy pixel. Some time ago, we considered integrating with Mailtrack. On second thought, we decided that spy pixel is one type of integration we won’t have.
- Alternative: we encourage click tracking with Bitly or UTM Code in the URL.
Keep reading to find out more.
End of retargeting and remarketing
Retargeting and remarketing are effective ways to win back potential customers who have already shown interest in your brand.
However, we stopped retargeting customers who visited Bybrand’s website a long time ago. In fact, this happened when we migrated from Google Analytics to Plausible Analytics. Retargeting primarily uses paid ads to win back the audience that visited your site, and we were using Mailchimp for that.
In the case of remarketing, we were collecting the emails of customers who signed up for the trial period, and then sharing the addresses with Facebook and Twitter, thus, delivering our ads to these profiles. The intention was mainly to win back customers who had not created a first email signature.
At Bybrand, if the customer doesn’t create an email signature, they don’t reach their first “Aha Moment,” and that is one of our key metrics.
To summarize, we no longer do retargeting and remarketing at Bybrand. If you sign up for a trial coming from an ad, then we have to congratulate the marketing team for a great job of targeting.
Negative impact
Yes! While retargeting really works and has always been a cheap marketing channel, it is particularly annoying to be followed by ads on every website you visit. So why wish this on Bybrand’s customers?
No spy pixel in email signatures
The spy pixel issue generated a lot of noise on the internet, mainly after Apple announced the Mail Privacy Protection, which limits the amount of user data that email marketing platforms, such as Mailchimp, can collect.
The spy pixel technique is widely used in email marketing platforms and sales-focused email clients to find out if you have opened a message. Furthermore, this technique can also be added in an HTML email signature.
We want to put on record that we do not and will not do this at Bybrand. Therefore, we do not intend to know and track when, where, and how often people have opened their email signatures created in Bybrand.
Note: We do not block the spy pixel if you create an HTML email signature in advanced mode, using the HTML code itself.
Click tracking
Without the spy pixel, new challenges must be considered in email signature marketing. Moreover, you won’t know if the employee’s email signature is being viewed.
Clicks are more meaningful; unwanted tracking is not.
The advertising industry has become addicted to tracking and is now even more data-driven than ever. Therefore, the main challenge for marketing professionals is to create email signatures that encourage clicking on links and CTA banners.
Using Bybrand, you can easily shorten a link in the email signature with Bitly or using Google Analytics integration by adding UTM Code at the end of each URL.
Where can you get more information?
- Bybrand Policies and Terms of Service;
- GDPR Commitment;
- Prepare for a cookieless world;
- The future of B2B advertising;
Contact us at privacy@bybrand.io if you have any questions, comments, or suggestions for improvements related to our Privacy Statement.
