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An ActiveCampaign email signature is a great chance to leave a lasting impression on your customers.
Whether you’re sending marketing campaigns or managing sales leads in ActiveCampaign, a well-crafted email signature adds professionalism and promotes your brand.
It’s also a practical way to share contact details and drive action, like clicking a link or booking a call.
In this guide, we’ll walk you through how to create and add an effective email signature in ActiveCampaign.
Overview of ActiveCampaign
ActiveCampaign is a platform that combines email marketing, automation, and sales tools to help businesses connect with their audience and drive growth.
Its email marketing features allow you to easily create personalized, targeted campaigns.
You can design emails with drag-and-drop tools, segment your audience, and track performance metrics to refine your strategies.
Automation tools let you set up workflows to nurture leads and engage customers without manual effort.
The platform also includes a built-in Sales CRM that helps manage customer relationships. It allows teams to track deals, automate follow-ups, and gain insights into the sales pipeline.
By integrating marketing and sales, ActiveCampaign is a useful tool for communication and better customer experiences.
Why add an email signature in ActiveCampaign
Adding an ActiveCampaign email signature is a smart way to build trust and professionalism.
In email marketing, a signature personalizes your messages, making them feel more authentic. It helps your audience know who you are, which can improve engagement and response rates.
For the Sales CRM, an ActiveCampaign signature provides contact details and adds a personal touch to every follow-up or deal-related email. This can strengthen relationships and make communication smoother.
When using email marketing templates, a signature creates consistency across all of your campaigns. It ensures every email looks polished and professional, whether it’s sent to a new lead or a loyal customer.
Benefits of adding an email signature in ActiveCampaign
ActiveCampaign allows for a lot of customization, which can include the addition of a branded email signature.
Here’s what you can achieve with this.
Professionalism and brand consistency
An email signature makes your messages look polished and professional. It gives every email a consistent format, reflecting your brand’s style and values.
Adding your logo, tagline, and company colors ensures all communications align with your branding.
Example:
This consistency builds trust with your audience and shows that your business is organized and credible.
When you sign off with an email signature, your phone number, website, and social media links are always included in your emails.
This makes it easy for recipients to contact you or explore more about your business. Instead of searching for your details, your audience can connect with you instantly.
This is especially useful in sales emails where follow-up actions are critical.
Personalization and trust
Including your name, title, and photo (if needed) in your ActiveCampaign email signature personalizes your emails. It reminds your audience that they’re communicating with a real person, not just a company.
Example:
This human touch helps to create stronger relationships and encourages engagement.
Improved efficiency and time-saving
Once you set up your signature, it automatically appears in every email. This saves you the hassle of manually adding your details to each message.
It also ensures no important information is left out, making every email complete and professional.
Clear call to action
Email signatures can include clickable links or a call-to-action.
For example, you can add a link to schedule a meeting, visit your website, or download important documents. This makes it easier to guide recipients toward the next step without cluttering the email body.
Example:
Step-by-step guide: How to add an email signature in ActiveCampaign
When you use the right tool, adding an email signature to ActiveCampaign is easy. Here are the steps you’ll need to follow to do it.
1. Create your email signature
Start by using a tool like the Bybrand editor to design your email signature.
Choose a template that suits your needs, whether it’s for sales, marketing, or general communication. Bybrand offers a large library of templates that you can choose from.
Customize the template with your logo, profile picture, contact details, and any extra elements like a tagline or social links.
Once your signature looks great, save it and copy the signature content (you can do this in a click).
2. Add your signature in ActiveCampaign’s settings
Now, log in to your ActiveCampaign dashboard and follow these steps:
- Navigate to Settings in the bottom left corner of the dashboard.
- Find and select the Signatures section.
- Paste the copied signature content into the signature editor.
- Save your changes.
You can preview your signature here, or test it by sending yourself a sample email.
3. Add an HTML signature to a campaign template
If you prefer to include a personalized HTML signature directly in an email template, follow these steps:
- Go to the Campaigns section in ActiveCampaign.
- Click on Templates and create or edit a template.
- Add an HTML Block to the desired location in your template, typically at the bottom.
- Paste the HTML code for your signature (copied from Bybrand) into the block.
- Save the template.
Your email signature will now appear in every email sent using that template.
4. Test your signature
Always test your email signature to ensure it displays correctly. Send yourself a test email to check for formatting, broken links, or any missing elements.
Best practices for designing an effective email signature for marketing
As you can see, adding an ActiveCampaign email signature is easy. But, to make sure it’s impactful, you’ll need to ensure your signature is thoughtfully designed.
Keep it simple and professional
A clean and organized design is key. Avoid cluttering your signature with too much information. Include only the essentials, including your name, job title, company, and contact details.
Minimalist email signature example:
A simple layout is easier to read and looks more professional across all devices. See more minimalist examples here.
Add a call-to-action (CTA)
If you’re using your ActiveCampaign email signature for marketing, then include a clear CTA to drive engagement. For example, you could add:
- Links to your social media profiles so recipients can follow you and engage with your brand.
- A banner promoting a sale, upcoming event, or new product.
- A link to your latest blog post or free resources or documents, like an eBook or webinar.
Make sure your CTA stands out but doesn’t overwhelm the design. Watch this video for more tips.
Use your brand elements
Incorporate your company’s logo, colors, and fonts to reinforce your brand identity.
Any good email signature manager will offer solid customization features. This consistency helps your emails feel like a cohesive part of your marketing efforts.
Optimize for mobile
Many people check emails on their phones. So design a signature that looks good on smaller screens.
Keep the design simple, use legible fonts, and ensure clickable elements (like links) are easy to tap.
If your company has won awards or has certifications, consider adding a small badge or line about it.
Example of a professional signature with emblems:
A small note like this in your signature can be a big builder of trust and credibility with your audience.
Read also: Benefits of adding awards to your corporate email signature.
Conclusion
An email signature is a simple extension of your brand, but it can make a big difference. It adds professionalism to your emails and creates a consistent look that reflects your business.
By including all the important details and a call-to-action, it helps recipients easily connect with you and take the next step.
Whether you’re nurturing leads or sending marketing campaigns in ActiveCampaign, a well-designed signature enhances every message.
Create your first email signature with Bybrand
Bybrand offers the ability to generate, administer, and distribute essential email signatures for your employees.
