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Anyone hoping to do business beyond a local mom-and-pop shop needs email communication. Gmail alone has over 1.8 billion international users relying on the email system for everything from sending invitations to a high school graduation party to conducting enterprise B2B marketing.
To stand out in today’s consumer-driven marketplace, a quality Gmail email signature is not only an innovative idea – it is crucial to ensuring clean communication with your brand. This seals the message that you are professional and keeps the flow of customer questions, lead awareness, and partners/stakeholder inquiries appropriately managed.
At Bybrand, we want to help you get the most out of your email by offering unique templates that are perfect for your needs.
Why use a professional email signature?
A professional email signature template for Gmail serves as a digital business card. It showcases your identity, demonstrates professionalism, and provides additional contact information. Most quality templates include vital elements such as a brand logo, individual team member headshot, social media links, and maybe a tagline. This makes your email signature visually engaging, enabling recipients to form a stronger connection with you or your brand.
Moreover, a well-designed email signature that incorporates UTM codes on links can serve as a silent marketer. Each time you send an email, you’re promoting your brand, and with the proper tracking setup, you can measure the click-through rates and the overall performance of this marketing channel.
Tips to create a perfect Gmail email signature
Creating an engaging and professional Gmail email signature requires careful thought and creativity. Beyond those elements, you also want to maintain your brand identity by utilizing a style guide. This includes the various typography, colors, images, and links your company needs to ensure effective communication for any recipients.
Here are some quick Gmail email signature tips to help guide you:
- Get inspired: Use templates like the ones we provided below to get inspired about how your signature will look.
- Keep it simple: A cluttered signature distracts the recipient from the crucial information you need to relay. Keep your signature simple, clean, and easy to read.
- Don’t forget the contacts: Include relevant contact details like your phone number, website, email, and social media profiles. You want the omnichannel information your brand uses daily, as well as the unique contact info for the individual user.
- Maintain branding: Incorporate your brand’s colors, logos, or design elements that enhance brand recognition. A quality brand emotionally connects with the outside world through this identity.
- Clickable links: Add links to your website, LinkedIn profile, Facebook, Instagram, TikTok, or other relevant pages. Ensure these are clickable for easy navigation by testing them (maybe emailing yourself).
- Regulatory requirements: If applicable, include any regulatory information required in your industry, such as your business registration number, HIPAA notes, or other niche regulations.
Gmail email signature templates
Why start trying to uncork your creativity from scratch when you can use our pre-designed Gmail email signature templates? Templates offer a head-start, ensure professional aesthetics, and allow personal customization.
Below are fourteen Gmail email signature templates to inspire you. You can also download all the examples in a zip format.
With face photo and logo
Right off the bat, this email signature template for Gmail resonates with a polite, professional, and engaging presence by using a circular logo that directly tells you whom you are addressing and what company they work for.
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The company logo maintains whitespace, and there is a reply email as well as an international phone number. You also get often overlooked links to website sections most likely to appeal to a target audience. This is a great template because it hits all the necessary items you would want.
Many companies prefer to start with a logo. This is a good idea because it addresses any continuity issues you may have when dealing with omnichannel marketing.
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In this Gmail email signature example, there is a logo with appropriate images related to the business that leads to the contact number. You also get the regulatory information we suggest in our tips for the Agent’s license number. This boosts recipients’ trust factor because it lends more professionalism to the template.
Examples for specialist
Here is another critical template for anyone dealing with confidential information. It doesn’t matter if you are in finance, healthcare, law enforcement, or anything else related to privacy issues – being able to add a disclaimer to your Gmail email signature template is crucial.
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In this sixth example, we have an animated handwritten signature – you can create your own for free here.
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Even better, the contact information moreover disclaimer is clean, easy to read, and includes essential paths for readers to verify whom they are speaking with, just in case they have concerns.
Helping you receive more calls
Besides the contact information like email, phone, and website, you will find a crucial link inside this Gmail email signature template. That is the “schedule a meeting” link.
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This directs readers to take action by jumping on a service like Zoom or using a calendar to book a consultation immediately. That can be game-changing for many professionals in today’s highly active online atmosphere.
The minimalist professional
Simplicity is elegance. With this template example, you see what a CEO or President of an association would use for a signature.
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There is a clean logo, an easy-to-read title, contact information, and a fun snippet from LinkedIn. As that social network is most associated with professional and B2B endeavors, this is a nice touch to differentiate your signature from competitors.
Brand style guide
This is a fantastic example because you get clean space for a large enough logo that doesn’t distract from the associate contact information for the sender.
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Clean design doesn’t have to be sacrificed. You want your contact information, so all recipients can reach you when necessary. However, you also want logos, colors, and fun icons/links that align with your brand style guide.
The list doesn’t end here, and you can get inspired with these other email signature templates for Gmail.
How to put a professional HTML signature in Gmail
Adding a professional HTML signature in Gmail is straightforward. While you will find ways to customize your signature at each stage, there are some basic steps you can follow to get the basics down. These steps include:
- Open Gmail and click on the ‘Settings‘ gear icon.
- Click on ‘See all settings‘
- Scroll down to the ‘Signature‘ section and click on ‘Create new‘
- Name your new signature, add your HTML content, and click ‘Save‘
- In the ‘Signature defaults‘ section, choose the appropriate options for your new signature.
- Scroll to the bottom of the page and click ‘Save Changes‘
Again, this is for the most basic email signature. If you want added features, you are best served by any of our templates or by signing up for Bybrand.
You can also watch this video: Adding multiple HTML email signatures to Gmail.
Google Workspace email signatures management
For companies with many users, managing Gmail email signatures can be an overwhelming task, especially if you have massive volumes of daily messages or multiple lines of contact. Here, tools like Bybrand for Google Workspace can prove invaluable to your efficiency.
The Bybrand software allows you to manage multiple email signatures easily, ensuring brand consistency and saving you precious time. Save yourself the hassle of a growing business and get on top of your crucial communication needs right now.
Closing
With around 82% of email marketers using signatures to boost lead generation and brand communication, it only makes sense to integrate this powerful tool into your company.
Whether you’re a freelancer, a small business owner, or part of a large organization, a professional email signature elevates your brand, establishes your identity, and can even act as a subtle yet effective marketing tool.
Create your first email signature with Bybrand
Bybrand offers the ability to generate, administer, and distribute essential email signatures for your employees.
